Area Sales Manager (Addis Ababa)

at BRUH Plc Exclusive Distributor of CANAL+
Location Addis Ababa, Ethiopia
Date Posted October 15, 2020
Category Sales and Marketing
Job Type Full-time
Currency ETB


Bruh Entertainment PLC is the distributor of CANAL+ is looking for dynamic professionals who are highly motivated to be involved in an ambitious and innovative project in Ethiopia. Bruh Entertainment PLC is the distributor of CANAL+ products in Ethiopia and will play a critical role in executing the CANAL+ project to bring a new pay-tv product of 80+ television channels to Ethiopian consumers.

The CANAL+ Group is a pay-tv broadcaster based in France with almost 20 million subscribers in Europe, Africa, Asia, and the Caribbean. CANAL+ is operating in more than 25 countries in Sub-Saharan Africa and has announced its entry into Ethiopia a top strategic priority.

The CANAL+ offering will include a vast library of international and Amharic content developed by and for Ethiopians. With your help, Bruh Entertainment will bring this new product to Ethiopian households by building a sales network throughout the country.

Under the responsibility of the Sales project Manager/ Sales Director, the Area Sales Manager oversees the turnover development of his allocated area.



Business development/ Develop the distribution network

o   Define appropriate location to the implementation of shops

o   Find new local dealer & ensure the success of the new partnership

o   Find new sub-dealers, train them on our product and on our sales system

Performance monitoring of the allocated area

o   Set targets for the area and individual targets for direct (own showrooms) and indirect (dealers and sub-dealers) network

o   Follow the main KPIs daily (number of new sales, renewal rate, ARPU), with particular attention to the direct network.

o   Conduct regular data and market analysis to define corresponding actions plans

Commercial animation

o   Convey the company commercial strategy/policy to the team (through sales tools, sales speech, regular meetings…)

o   Actively take part in the setting-up of sales activations/events in the area


o   Take part in the recruitment of the team members

o   Evaluate the Store Managers and D2D Managers

o   Lead collective and individual training/coaching

Organization / administration

o   Workforce management in both direct and indirect network

o   Ensure that processes (finance, logistics, …) are known, mastered and applied by all

o   Contribute to monitoring the dealers debt



Job Requirements


  • 4 years’ experience as Sales manager
  • Strong management experience
  • Strong experience in developing distribution networks
  • Ability to manage a large and diverse distribution networks
  • Ability to develop team members’ skills
  • Good English level, Language speaks in the area mandatory, French will be a plus


  • BA in Marketing Management, Management, Business Administration and related fields
  • Business-oriented and results-driven
  • Keen to work in a fast-moving environment
  • Sense of autonomy and responsibility
  • Leadership to manage efficiently the team and inject energy into others
  • Good interpersonal skills / team spirit
  • Reactivity and pragmatism
  • Ability to adapt and be on the look-out for new ideas
  • Willingness to be multi tasks, even more during the launch phase of the activity
  • Mobility through the country must be expected

Applying Instructions

All interested and eligible applicants who meet the requirement are invited to submit their updated CV only through the below email address: or

N.B Please mention the specific job title and location on the subject section

WARNING: Do not to pay any money to get a job. Please report fraudulent jobs to