BRUH ENTERTAINMENT is looking for dynamic professionals who are highly motivated to be involved in an ambitious and innovative project in Ethiopia. Bruh Entertainment PLC is the distributor of CANAL+ products in Ethiopia and will play a critical role in executing the CANAL+ project to bring a new pay-tv product of 80+ television channels to Ethiopian consumers.

The CANAL+ Group is a pay-tv broadcaster based in France with almost 20 million subscribers in Europe, Africa, Asia, and the Caribbean. CANAL+ is operating in more than 25 countries in Sub-Saharan Africa and has announced its entry into Ethiopia a top strategic priority.

The CANAL+ offering will include a vast library of international and Amharic content developed by and for Ethiopians. With your help, Bruh Entertainment will bring this new product to Ethiopian households by building a sales network throughout the country.

Under the responsibility of the Sales project Manager/ Sales Director, the Area Sales Manager oversees the turnover development of his allocated area.

DUTIES OF THE AREA SALES MANAGER

Business development/ Develop the distribution network

o   Define appropriate location to the implementation of shops

o   Find new local dealer & ensure the success of the new partnership

o   Find new sub-dealers, train them on our product and on our sales system

Performance monitoring of the allocated area

o   Set targets for the area and individual targets for direct (own showrooms) and indirect (dealers and sub-dealers) network

o   Follow the main KPIs daily (number of new sales, renewal rate, ARPU), with particular attention to the direct network.

o   Conduct regular data and market analysis to define corresponding actions plans

Commercial animation

o   Convey the company commercial strategy/policy to the team (through sales tools, sales speech, regular meetings…)

o   Actively take part in the setting-up of sales activations/events in the area

Management

o   Take part in the recruitment of the team members

o   Evaluate the Store Managers and D2D Managers

o   Lead collective and individual training/coaching

Organization / administration

o   Workforce management in both direct and indirect network

o   Ensure that processes (finance, logistics, …) are known, mastered and applied by all

o   Contribute to monitoring the dealers debt

EXPERTISE

• 4 years’ experience as Sales manager
• Strong management experience
• Strong experience in developing distribution networks
• Ability to manage a large and diverse distribution networks
• Ability to develop team members’ skills
• Good English level, Language speaks in the area mandatory, French will be a plus

REQUIRED PROFIL

• BA in Marketing Management, Management, Business Administration and related fields
• Business-oriented and results-driven
• Keen to work in a fast-moving environment
• Sense of autonomy and responsibility
• Leadership to manage efficiently the team and inject energy into others
• Good interpersonal skills / team spirit
• Reactivity and pragmatism
• Ability to adapt and be on the look-out for new ideas
• Willingness to be multi tasks, even more during the launch phase of the activity
• Mobility through the country must be expected