Digital Marketing Executive

at Hybrid Designs
Location Addis Ababa, Ethiopia
Date Posted April 29, 2020
Category Sales and Marketing
Job Type Full-time
Currency ETB

Description

·  Assisting in the formulation of strategies to build a lasting digital connection with consumers

·   Planning and monitoring the ongoing company presence on social media

·   Launching optimized online advertisements to increase company and brand awareness

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

 

Responsibilities

·         Assist in the formulation of strategies to build a lasting digital connection with consumers

·         Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

·         Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·         Be actively involved in SEO efforts (keyword, image optimization etc.)

·         Prepare online newsletters and promotional emails and organize their distribution through various channels

·         Provide creative ideas for content marketing and update website

·         Collaborate with designers to improve user experience

·         Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·         Acquire insight in online marketing trends and keep strategies up-to-date

·         Maintain partnerships with media agencies and vendors


 

Job Requirements

Requirements

·         Proven experience as Digital Marketing Executive or similar role

·         Excellent understanding of digital marketing concepts and best practices

·         Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

·         Working knowledge of ad serving tools (e.g., DART, Atlas)

·         Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

·         Skills and experience in creative content writing

·         Analytical mindset and critical thinking

·         Excellent communication and interpersonal skills

·         BSc/BA in marketing or relevant field

 

Applying Instructions

·  Interested candidates who meet the required qualifications are invited to submit updated CV and cover letter explaining their motivation and why they are suited for the post .

·  Applications should be sent via email (info@hybriddesignsplc.com) with the subject line :(Position Name )(name of applicant )

·    We only accept applications sent via info@hybriddesignsplc.com

·   Female applicants are highly encouraged to apply

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