Brand Management Officer

at Cooperative Bank of Oromia
Location Addis Ababa, Ethiopia
Date Posted June 17, 2022
Category Management
Job Type Full-time
Currency ETB

Description

Required Competencies

  • Understands the science of branding and contemporary trends associated with it.
  • Oversees and enhances the bank’s brand in the public's eye.
  • Help promote uniformity and consistency of the bank’s brand across all communications.
  • Communicates well with internal and external organs of the bank.
  • Analyze and support both Brand Management and Business Communication plans to align with brand strategy and achieve annual operating plan goals
  • Supervise and execute brand management plans
  • Leverage customer insight data to refine brand management.
  • Identify and monitor brand-building areas
  • Ensure brand communication for areas of responsibility are consistent with the Bank and brand positioning
  • Develop and supervise brand innovation strategies and brainstorm new brand creative growth strategies
  • Coordinate brand content management and information sharing among internal and external customers and divisions
  • Provide design concept and supervise and maintain content for a website, social media channels, and other visual communications media for the Bank and develop, measure, and report performance of all digital marketing campaigns and strategies
  • Develops, prepares, and/ or maintains documentation mainly, audiovisuals and other communication artworks pertaining to the Brand and Promotions Team and MRBC process
  • Perform other related tasks when assigned by the immediate supervisor and MRBC Director

Qualification and Experience:

  • Education: BA Degree in Marketing, Management, Business Administration, and other Business-related fields.
  • Experience: Three and above years of experience in Marketing at Banking and Related organizations.
  • Languages: Proven proficiency of Afan Oromo, Amharic and English are desirable.
Drop files here browse files ... Dropbox ...
WARNING: Do not to pay any money to get a job. Please report fraudulent jobs to info@newjobsethiopia.com