.KEY ACCOUNTABILITIES And DUTIES & TASKS

Within the delegated authority and the given organizational set-up, the incumbent may be accountable for all or assigned areas of the following major duties and end results.

• Social media strategy development & implementation

Duties & Tasks

• Lead the development of an overall national digital strategy, with SMART outcomes and compelling calls to action.
• Produce photos, videos and stories for UNICEF Ethiopia website, partners, and donors.
• Drive the development and implementation of social media campaign strategies that deliver compelling “digital-first” communications and engage target audiences on UNICEF’s national, regional and global advocacy priorities.
• Strengthen the reach and engagement of UNICEF Ethiopia’s social media channels, particularly among identified key target audiences.
• Develop and expand the social media presence of UNICEF and UNICEF representatives, tracking performance and identifying new opportunities to increase reach and engagement.
• Develop and implement national adolescent and youth engagement initiatives on digital media. Maintain regular contact with national, regional and global youth initiatives to integrate youth target audience engagement as part of broader social media strategies, as relevant.
• Work closely with program sections and field offices on the implementation of digital influencer and partnership outreach strategies (celebrities, public and private sector, adolescents and young people, etc.) aimed at expanding UNICEF’s reach and engagement with new audiences.
• Utilize social media channels to drive an agile response to relevant emerging issues, and opportunities to position UNICEF’s mandate in media.
• Lead the development and execution of paid social media marketing strategies for UNICEF Ethiopia social media channels.
• Provide technical support to ensure that a set of digital communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated into the UNICEF Ethiopia Annual Management Plan and Annual Work Plan.
• Generate timely and accurate monitoring and evaluation reports to ensure communications objectives are met and strategies are effective.
• Lead the research, planning, and development of high-quality, high-impact, creative, and engaging content (graphics, audio-visuals, animations, and others) on key issues for UNICEF Ethiopia’s digital platforms.
• Transform technical content into the public and social media-friendly language to increase engagement from various sets of audiences.
• Serve as quality control to ensure all content meets UNICEF’s quality standards and branding.
• Manage UNICEF Ethiopia digital assets on Weshare, Flickr and local database.
• Communication strategy

Duties & Tasks

• Develop, maintain and update the country advocacy and communication strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy.
• UNICEF’s rights- and results-based programming approach is appropriately reflected in the communication strategy, work plan and products.
• Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
• Media relations

Duties & Tasks

• Promote a better understanding of respect and support for children's and women's rights and issues by carrying out media, information and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country.
• Develop, maintain and update media relations contact list/database.
• Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc.
• Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences.
• Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats. Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes and messages transmitted to the press, partners and public.
• Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
• Monitor and evaluate the use and effectiveness of media materials and share results and findings.
• Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination
• Networking and partnerships.

Duties & Tasks

• Develop, maintain, and update partners contact list/database.
• Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.
• Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training, access to information, supplies and equipment and through knowledge sharing.
• Monitor, evaluate and share results and findings with partners.
• Celebrities and special events

Duties & Tasks

• Develop, maintain and update celebrities contact list/database.
• Help establish, document, review and refine process of working with celebrities, including special events, media opportunities, field trips etc.
• Participate in global advocacy activities by planning visits of Goodwill Ambassadors, National Committee representatives, Executive Board members etc. including preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and necessary logistic arrangements. Highlight the achievements of the country programme. Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.

6. Global priorities and campaigns

Duties & Tasks

• Support the UNICEF global communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns.
• Develop and deploy country office communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results.
• Ensure regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.
• Resource mobilization support

Duties & Tasks

• Mobilize country office communication capacity to support/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fund-raising.
• Mobilize resources for fund-raising support by regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.
• Management

Duties & Tasks

• Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.
• Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.
• Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and implement effective performance planning, monitoring, performance development programme as required.
• Ensure communication effectiveness, efficiency, and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.
• Monitoring and evaluation

Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.

Duties & Tasks

• Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.
• Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.
• Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work. 10. Capacity building and support

Duties & Tasks

• Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed.
• Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy and communication training, access to information, supplies and equipment, and develop training and orientation material.
• Assist the Programme Communication Officer in the development of communication tools and/or strategies.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.

To qualify as an advocate for every child you will have…

• Advanced university degree in Communication, Journalism, Public Relations.
• A first level University degree combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree in the field of journalism, communications, external relations, public affairs, public relations or corporate communications.
• A minimum of [five years] of relevant professional experience in communication, print, broadcast, and/or new media is required.
• National work experience and Field work experience is required. Background/familiarity with Emergency situations. Photo editing and video production skills is desired.
• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.