Digital Content Coordinator & Community Manager

at Allure Communications
Location Addis Ababa, Ethiopia
Date Posted December 25, 2022
Category Management
Job Type Full-time
Currency ETB

Description

We are looking for an experienced Digital Content Coordinator & Community Manager to manage the production, scheduling, and publishing of informative, engaging, and SEO-optimized digital content for our website and social media.

In this role, you will be expected to coordinate our digital content production by determining the type of content to be published on the blog and social media, creating a content calendar for each digital channel, and scheduling blog posts to be written and uploaded. You will also be responsible for leading the digital team, delegating duties for specific social media campaigns, and ensuring that all creative assets meet the company standards. You will also be responsible for establishing and engaging communities across our social media channels and you will be in charge of overseeing, publishing on, and analyzing social media accounts to grow a follower base and increase interaction.

 Main Duties

  • Set up and manage content calendars for the company’s social media and web content
  • Create, edit, and update content using CMS tools, such as WordPress, Joomla, or Drupal, or social media management tools, like Hootsuite, Sprout Social, or Social Pilot
  • Manage our social media platforms and communities by creating and posting content on popular platforms, such as Instagram, Facebook, Telegram, and YouTube
  • Ensure all posts are properly edited, quality controlled, in-line with our/our clients brand and policies.
  • Conduct ongoing channel monitoring, content scheduling, and engagement activities for our audiences, fans and influencers.
  • Identify gaps in our social media and communications strategies by conducting a competitive analysis
  • Interact with customers and community members on a daily basis
  • Respond to messages, complaints, inquiries, and feedback of the community members
  • Coordinate external collaborations with influencers and other digital creators for different marketing projects
  • Encourage the creation of user-generated content
  • Monitor and evaluate social media campaigns to recommend improvement
  • Show an increase in community engagement quarter over quarter, through:
    • Increase social media comments and engagement within social media community groups (i.e. Facebook & Telegram groups).
    • Increase earned social media traffic to scholastic.com
  • Suggest ways to improve our/our clients brand reputation

Job Requirements

  • Bachelor’s degree in Advertising, Marketing, Communications, or a closely related field
  • 2+ years’ of experience with project management in content production or social media marketing
  • Complete understanding of current trends in digital marketing and social media, with a special focus on Instagram, TikTok, and Telegram
  • Proven understanding of the latest community management and engagement best practices.
  • Approaches customer service with a high degree of empathy and patience for people.
  • Strong interpersonal social media communication skills with the ability to engage with varying audiences.
  • Experience launching or managing community initiatives like social media groups (i.e. Facebook or Telegram groups), user forums, or online communities.
  • Experience with social media content formats (i.e. written, video, static images).
  • Experience in applying data-driven insights to develop content.
  • Highly proficient in decision-making, prioritizing, and problem-solving.
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