Ethiopia Sales Manager

at BURN Manufacturing
Location Addis Ababa, Ethiopia
Date Posted June 27, 2020
Category Business Development
Sales and Marketing
Job Type Full-time
Currency ETB


We are seeking a Sales Manager to spearhead our sales expansion into Ethiopia. He/she will be a key member of the Expansion team and will work closely with the VP Expansion.

Roles And Responsibilities

  • Strategy: In collaboration with the Expansion team in Nairobi, design, implement and manage the national sales, marketing and distribution strategy for Ethiopia
  • Account Management: Manage existing distributor relationships/customer accounts and provide support when necessary
  • Business Development: Identify and develop new distribution partnerships targeting wholesalers, retailers, corporations/government institutions and NGOs
  • Marketing: In collaboration with the Marketing team in Nairobi, design, implement and manage innovative marketing campaigns to drive sales through existing distribution channels
  • Activations & Merchandising: Hire (or outsource), train, and manage an on-the-ground sales activation/merchandising team in line with BURN’s market strategy (live demos, store displays, etc)
  • Logistics & Forecasting: Plan an order schedule together with importers/distributors, assist in sales forecasting and track the sales and marketing budget for the country
  • Reporting: Produce monthly reports for the senior management team in Nairobi highlighting trends, marketing effectiveness and growth opportunities
  • Training: Train partners on BURN’s products
  • After-Sales: Set up and manage an after-sales network of repair stations and warranty activations
  • Market Research: Assist the Market Research team in Nairobi with any market specific research projects
  • Government Relations: Be the key on-the-ground person for BURN working with Government officials with guidance and support from the Expansion team in Nairobi

Desired Experience

  • 3 years sales and marketing experience in Ethiopia (E), preferably in consumer durable goods (D)
  • Excellent written and verbal communication skills (both Amharic and English) (E)
  • Managerial experience; strong ability to manage a small team of promoters (E)
  • High level of comfort working with wholesale business clients (E)
  • Experience designing and managing marketing strategies/campaigns and creating end-consumer demand (E)
  • Familiarity with the Ethiopia wholesale/retail market (E)
  • Enthusiastic, creative and a desire to ‘sell for good’ (E)
  • Strategic thinking; experience developing strategy and/or business plans (D)
  • Experience developing new distribution channels (D)
  • Strong analysis/number-crunching background (D)
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