• Signing partnership agreements and ensuring compliance with these agreements.
• Identifying new Key Accounts based on pre-determined criteria.
• Setting sales volume targets with outlets and following up on the same.
• Support in design, implementation, tracking and evaluation of planned promotional activity in the Trade.
• Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics.
• Managing trading terms negotiations, developing strong business plans for individual outlets and working with the Area Sales Manager to drive growth strategies in the Trade.
• Assist Area Sales Manager in achieving and executing sales targets for all Key Accounts through customer management.
• Responsible for agreeing on cyclical promotional planning activity and managing all brand SKU pricing for the accounts in line with the company’s pricing guidelines.

CUSTOMER RELATIONSHIP MANAGEMENT

• Daily liaison with other members of the team to provide information and ensure that customers receive excellent customer service including deliveries.
• Advising on changes and trends in the marketplace and the activities of competitors as well as offers to the trade.
• Monitoring the Monthly commercial performance of each account within a portfolio against targets set.
• Regularly liaising with existing clients to identify new business opportunities.
• Ensuring agreed upon activities with the Strategic Accounts are adhered to.
• Ensuring special attention is given to management and staff of the accounts through organizing networking events and reward schemes.

Knowledge, Skills, and Experience:

• Any BA/BSC Degree.
• BA Degree in Business-Marketing or Higher Diploma in Hospitality is advantageous.
• At least 5 years of experience in Marketing or Sales Management role.
• Proven success in negotiating commercially sound business agreements.
• Experience in any FMCG/ Liquor industry is advantageous.
• Proven track record in project management and client growth is preferable.

Ability and Skill Required:

This role is ideally suited to someone who is experienced in, and passionate about, the On and Off Trade channels. The successful applicant will also ideally have;

• Demonstrated Key Accounts experience.
• Proven negotiating and influencing abilities at both low and high management levels.
• Managed premium On and Off Trade bar outlet successfully.
• Strong communication/presentation and negotiation skills.
• Strong commercial acumen and a creative mind set.
• Evidence of achievement within a commercial environment.
• Results orientated.