Marketing and Communication Manager

at New Leaf Fertility Center
Location Addis Ababa, Ethiopia
Date Posted July 14, 2021
Category Business Administration
Business Development
Sales and Marketing
Job Type Full-time
Currency ETB


Job Description

At New leaf fertility center, marketing is about understanding our customers and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key  insights for future campaign development and go-to-market strategies, complete with formal  proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead  nurturing tactics.

Job Requirements

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget  guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

·        Bachelor’s degree in marketing, business, or related field

·        + 4 years experience preferably on related field

·        excellent written and verbal communication skills

·        Proven experience developing marketing plans and campaigns

·        Strong project management, multitasking, and decision-making skills

·        Metrics-driven marketing mind with eye for creativity

·        Experience with marketing automation and CRM tools

Preferred Qualifications

·        Master’s degree a plus

·        Proficiency with online marketing and social media strategy

·        Proven experience designing interactive applications and networking platforms

·        Willingness and ability to travel

.        Established press and media contacts


Applying Instructions

Interested candidates who meet the required qualifications and experience are invited to submit.

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