MARKETING MANAGER-ETHIOPIA

at UPL corroboration Limited commercial representative -Ethiopia
Location Addis Ababa, Ethiopia
Date Posted March 30, 2020
Category Agriculture
Management
Job Type Contract
Currency ETB

Description

JOB RESPONSIBILITIES

  • Initiate development of campaign plans for brand promotion of specific products.
  • Prepare & complete action plans for advertising and promotion of products.
  • Laying out new product trials in specified location
  • Implement crop specific/ product specific/ segment specific marketing strategies
  • Lead product launches and maintain a strong launch process with product management.
  • Perform market analysest hat identify all relevant current and future market elements that will determine product success.
  • Conducting farmer meeting/training program
  • Support the sales team at internal (company team) and external(customers) in achieving their objectives/ budgets/ targets” through:
  • Enriching their product knowledge.
  • Monitoring sales campaign with specific objectives like – liquidation, demonstrations and farmer meets, field days, launching products, conduct post market campaign audits
  • Participation in selection process of Field Officer including persons required for few months
  • Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size.
  • Understand the country’s Agricultural inputs marketing trends, analyze data from the appropriate internal (company team) and external (importers & distributors, retailer shops, and competitive intelligence) sources and then provides fact-based marketing recommendations.
  • Understand business nature of potential customers for the company to identify customer requirements, define markets, evaluate competitors, and establish target market share.
  • Guide sales team in identifying the right product fit against competition.
  • Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review.
  • Work closely with the company’s team and have a flexible approach to cover colleagues work when needed.
  • Support country manager in identifying potential business opportunities

JOB REQUIREMENT

KNOWLEDGE

  • Good knowledge of concerned crops, products, commodity behaviors
  • Demographic knowledge of markets
  • Up-to-date knowledge of product marketing practices
  • An understanding of farmers
  • Aware of market environment
  • Proven track record of successfully launching new products and enabling sales teams.

SKILLS

  • Planning & Organizing
  • Strong and professional communication skills: written, verbal, and presentation.
  • Problem solving
  • Risk assessment
  • Interpersonal relationships
  • Coordination Skills

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

  • Creativity
  • Assertiveness
  • Team working

EDUCATION:

  • SC Degree in Agriculture
  • MBA is a plus
  • 3-5 years direct experience on Agricultural inputs marketing leadership role

OTHER REQUIREMENTS

  • Level-Truck-I driving license to drive pick ups
  • Experience on Extensive travelling to the rural areas
  • Working and staying in rural environment (Able to travel in regions of Ethiopia)
  • Experience in B2B business and retail markets
  • Computer literate with Proficiency in Microsoft Office packages.

BENEFIT: Same benefit packages applied to country employees

 

Applying Instructions

Application deadline: 15 working days from announcement of the Job
How to apply: send all credential documents through below:
P.O. Box:
70265
Addis Ababa, Ethiopia

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