JOB RESPONSIBILITIES

• Initiate development of campaign plans for brand promotion of specific products.
• Prepare & complete action plans for advertising and promotion of products.
• Laying out new product trials in specified location
• Implement crop specific/ product specific/ segment specific marketing strategies
• Lead product launches and maintain a strong launch process with product management.
• Perform market analysest hat identify all relevant current and future market elements that will determine product success.
• Conducting farmer meeting/training program
• Support the sales team at internal (company team) and external(customers) in achieving their objectives/ budgets/ targets” through:
• Enriching their product knowledge.
• Monitoring sales campaign with specific objectives like – liquidation, demonstrations and farmer meets, field days, launching products, conduct post market campaign audits
• Participation in selection process of Field Officer including persons required for few months
• Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size.
• Understand the country’s Agricultural inputs marketing trends, analyze data from the appropriate internal (company team) and external (importers & distributors, retailer shops, and competitive intelligence) sources and then provides fact-based marketing recommendations.
• Understand business nature of potential customers for the company to identify customer requirements, define markets, evaluate competitors, and establish target market share.
• Guide sales team in identifying the right product fit against competition.
• Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review.
• Work closely with the company’s team and have a flexible approach to cover colleagues work when needed.
• Support country manager in identifying potential business opportunities

JOB REQUIREMENT

KNOWLEDGE

• Good knowledge of concerned crops, products, commodity behaviors
• Demographic knowledge of markets
• Up-to-date knowledge of product marketing practices
• An understanding of farmers
• Aware of market environment
• Proven track record of successfully launching new products and enabling sales teams.

SKILLS

• Planning & Organizing
• Strong and professional communication skills: written, verbal, and presentation.
• Problem solving
• Risk assessment
• Interpersonal relationships
• Coordination Skills

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

• Creativity
• Assertiveness
• Team working

EDUCATION:

• SC Degree in Agriculture
• MBA is a plus
• 3-5 years direct experience on Agricultural inputs marketing leadership role

OTHER REQUIREMENTS

• Level-Truck-I driving license to drive pick ups
• Experience on Extensive travelling to the rural areas
• Working and staying in rural environment (Able to travel in regions of Ethiopia)
• Experience in B2B business and retail markets
• Computer literate with Proficiency in Microsoft Office packages.

BENEFIT: Same benefit packages applied to country employees

Application deadline: 15 working days from announcement of the Job
How to apply: send all credential documents through below:
P.O. Box:
70265
Addis Ababa, Ethiopia