Retail Executive

at Diageo – META Abo Brewery S.C
Location Addis Ababa, Ethiopia
Date Posted April 3, 2020
Category Sales and Marketing
Job Type Full-time
Currency ETB


Additional Job Description

Active Selling

  • Create orders and build order sales value via active selling
  • Responsible for generating sales orders in each of the designated accounts to meet daily targets and ensure all taken orders are delivered in full and as per communicated service / delivery days / times..
  • Each designated account will have a daily/monthly/annual targets by brand and category
  • Work with designated key distributors / van salesperson Driver to ensure that service frequency is adhered to and any changes are agreed and communicated to the customer in advance at least 2 weeks prior to effecting the change

Account Targeting

  • Each designated account will have a daily/monthly/annual targets set by brand and category.
  • Daily targets for planned calls by brands/category per each outlet to be called on that particular day and the same is discussed and agreed on a weekly basis but reviewed on daily basis with the Line Manager.

Account Management & Activation

  • Responsible and accountable for all aspects of account management and activation in each of the designated accounts.
  • Activate execution standards in priority accounts identified in RtC design.
  • Activation of QDVPPP standards to meet the desired target/standards.

Job Requirements

Qualifications and Experience Required

  • University / College Degree with at least 2 years’ sales or marketing experience in FMCG.
  • Computer literate and ability to work under pressure and respond to tight deadlines.
  • Team player
  • Strong communication, problem solving and negotiation skills.
  • Strong understanding of the selling process.
  • Fluent in Amharic and a strong command of written and spoken English
  • Valid driving license with at least 2 years driving experience is a plus.


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