1. Point of Sales

•  Document and file the list of all outlets including active outlets, temporarily closed and permanently closed outlets and update relevant data regularly.
• Visit preselected outlets per day as per the schedule approved and submitted by the sales coordinator
• Visit additional outlets on demand;
• Obligated to visit every outlet route at least once a month regardless of the sales volume contribution of that outlet
• Maintain a very good and smooth relationship with all the customers
• Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized; and is correctly positioned. Take any corrective action when required
• Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co2 delivery and product delivery.
• Negotiate with outlets for priority in dangling visibility.
• Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
• Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
• Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
• Conduct night visits at least three (3) nights per week and 3 outlets per night.

2. Consumers

•  Carefully observe and evaluate consumer behavior and category
• Collect consumer related information and inform product benefits and features.
• Build and maintain excellent relationship with consumers
• Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
• Arrange factory visits for influential people or groups when necessary

3. Promotional Activation

•  Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor
• Evaluate the result of the executed promotion actions and produce reports
• Distribute any promotional material professionally and keep records.
• Communicate with consumers professionally and forward our product benefits and features.

4. In relation to competition

•  Collect adequate information of competitors’ activity, and their market trend (distribution, pricing, promotional activities etc...)
• Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration;

5. In relation to increasing prospects/special market

•  Identify and develop new market potentials such as large-scale projects, new settlements, new areas, new channels etc.
• Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing our products and services in their clubs, canteens or bars

6. Report

•  Weekly Outlet activation report (if any)
• Event Report (a day after the event)
• Fixed asset need assessment,
• Fixed asset delivery report;
• Advertising materials need assessment;
• Advertising materials delivery report;
• Quarterly update outlet profile/ Route profile
• Number and details of new outlets opened and active each month
• Number and details of closed and temporarily closed outlets each month
• Any other data/report requested by the coordinator.
• Personal commitment
• Working hour Monday – Friday 7:30 AM – 4:30 PM
• Depending on the need to work on after working hours including
• Sundays and holidays
• Strictly follow the assigned uniform for the day

• BA Degree or Diploma in Business Administration, Marketing or Customer Service
• 0 to 2 years of work experience in related role in similar industry
• Excellent interpersonal and communication skills,
• Computer literate with basic knowledge of Word and Excel,
• Excellent Language skills on English, Amharic and other local languages
• Driving license at least 2nd grade with experience