SALES PROMOTOR (South-Omorate, Hana Kuraz and Yirgalem)
Location | Omorate, Hana Kuraz and Yirgalem, SNNPR, Ethiopia |
Date Posted | July 21, 2020 |
Category | Customer Service Retail Sales and Marketing |
Job Type | Full-time |
Currency | ETB |
Description
SALES PROMOTOR (South)
1. South-3 (Omorate and Hana Kuraz)
2. South-5 (Yirgalem)
Purpose of the job
The Sales Promotor is responsible for following the total market evolution of the assigned route(s) and territory through a collection of data by regular pos visits, creating and maintaining a smooth relationship with customers, follow up of competitors’ sales activities, proposal, and execution of promotional activities.
Main duties & responsibilities
1. Point of Sales
- Document and file the list of all his(her) outlets including active outlets, temporarily closed and permanently closed outlets, and update relevant data regularly.
- Responsible to issue and register a unique BGI ID to all of his(her) outlets.
- Visit a minimum of 15 (fifteen) preselected outlets per day as per the schedule approved and submitted by the sales coordinator and fill the survey questions of the application “Tangio”.
- Visit additional outlets on demand.
- Obligated to visit every outlet in his(her) route at least once a month regardless of the sales volume contribution of that outlet.
- Maintain a very good and smooth relationship with all the customers.
- Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized, and is correctly positioned. Take any corrective action when required.
- Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co2 delivery, and product delivery.
- Negotiate with outlets for priority in dangling visibility and POS materials (banners, lightboxes, posters, etc)
- Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
- Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
- Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
- Conduct night visits at least three (3) nights per week and 3 outlets per night.
2. Consumers
- Carefully observe and evaluate consumer behavior and category
- Collect consumer-related information and inform product benefits and features.
- Build and maintain excellent relationship with consumers
- Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
- Arrange factory visits for influential people or groups when necessary
3. Promotional Activations
- Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor
- Evaluate the result of the executed promotion actions and produce reports
- Distribute any promotional material professionally and keep records.
- Communicate with consumers professionally and forward our product benefits and features.
4. In relation to competition
- Collect adequate information of competitors’ activity, and their market trend (distribution, pricing, promotional activities, etc...)
- Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration
5. In relation to increasing prospects/special market
- Identify and develop new market potentials such as large-scale projects, new settlements, new areas, New channels, etc.
- Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing of our products and services in their clubs, canteens, or bars.
6. Report
- Weekly Outlet activation report (if any)
- Event Report (a day after the event)
- The fixed asset needs assessment,
- Fixed asset delivery report;
- Advertising materials need assessment;
- Advertising materials delivery report.
- Quarterly update outlet profile/ Route profile
- Number and details of new outlets opened and active each month
- Number and details of closed and temporarily closed outlets each month
- Any other data/report requested by the coordinator
Job Requirements
Required Skill
- Excellent interpersonal and communication skills,
- Computer literate with basic knowledge of Word and Excel,
- Excellent Language skills on English, Amharic and other local languages,
- Driving license at least 2nd grade with experience
Required Education
- Degree or diploma in business or related field,
Required Experience
- 2 years for degree and 4 years for diploma
- experiences with sales and marketing in the manufacturing sector
Applying Instructions
Interested applicants who fulfill the above criteria can submit their CV and application letter online at recruitment.bgiethiopia@castel-afrique.com within 5 working days effective from the announcement of this notice by clearly marking the position title and the location on the subject line.