|Location||Addis Ababa, Ethiopia|
|Date Posted||September 9, 2021|
|Category|| Economics |
Sales and Marketing
|Job Type|| Full-time |
CLIENTS AND PROFESSIONAL SERVICES
HST is a knowledge company that provides services for clients across various industries.
HST endeavors to solve its clients’ business growth, operational, people, financial, tax, governance, risk, learning and compliance challenges with locally relevant solutions. As a local professional service firm, HST offers best practices that fully consider its clients’ unique circumstances and the social, political and economic environment in which they are operating.
HST is powered by highly qualified and best in class multi-disciplinary professionals in strategy, human capital, audit, corporate finance, enterprise risk, technology, education, tax and outsourcing. The firm’s professionals are supported by up-to-date knowledge and modern technology specifically tailored to the Ethiopian business environment to provide solutions to clients’ issues that matters most.
HST is looking for a career oriented, self-motivated and resilient professional who would like to contribute to the firm’s professional services thought leadership, engagement with existing and prospective clients, performance management and operational excellence and related areas as a consultant.
Position – Senior Manager Clients and Professional Services
Mission: Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, and branding development. Adept in online and traditional marketing, and highly skilled in visual communications.
The Senior Clients and Professional Services Manager is responsible for driving the success of services & brand promise in the marketplace. This person is expected to carry out the following:
Online- Improve lead-nurturing scoring across all online activities by implementing interactive web forms and targeting innovative content messaging.
Market Research- Analyze potential opportunities through market research to support marketing and business development activities including competitor monitoring and liaison with industry contacts.
Project Management- Collaborate with outside marketing and communication professionals on standardization, design and production of marketing materials.
KPI- Generate weekly KPI reporting including campaign effectiveness and pipeline contribution.
SEO- Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from time to time.
Business Development- Provide business development and cross-marketing initiatives that include market/industry research, evaluation of opportunities and development of strategies for market/industry penetration
Content Marketing- Direct all marketing operations for customer acquisition, automation systems and content marketing.
Customer Service- Support the firm’s brand goals in collaboration with strategy business unit leaders and executive management.
Analytics- Leverage results of analytics in process improvement initiatives and proactively recommended improvements to increase efficiency and effectiveness of marketing programs.
Product Management- Work with strategy business unit leaders and teams to provide input for next generation product /service development.
Customer Acquisition- Develop and implement strategic customer acquisition plans and offers, competitive intelligence analyses, and High Value Customer Care program
Required Skills / Special Qualifications
- Creative and strategic thinker, excellent listener and communicator
- Analytical skills
- Technical skills which include:
- Technology proficiency
- Writing and content creation
- Digital advertising
- SEO (Search Engine Optimization); Social media
- E-mail marketing/marketing automation
- PR/media relation
- Traditional advertising
- Master’s degree or equivalent of 8 years experience in Marketing, Sales or Applied Economics
Applicants who fulfill the above qualification can send their application and required credentials by posting to the firm’s recruitment site: www.hst-recruit.com or submit their application in person to the Human Resources Officer at Wollo Sefer, Mina Building, 5th Floor . Only shortlisted candidates will be contacted for next stage evaluation.