TOURISM RESEARCH AND INTELLIGENCE EXPERT IV

at Tourism Ethiopia
Location Addis Ababa, Ethiopia
Date Posted August 29, 2020
Category Business Administration
Management
Sales and Marketing
Tourism
Job Type Full-time
Currency ETB

Description

  • Description of duties and responsibilities
    • Conduct situation analysis including micro, macro environment, global tourism and economic trends using currently accepted models.
    • Review existing data and previous reports to assess current and previous tourism marketing efforts, trends & performance and benchmark against international best practices.
    • Conduct market research among the travel trade in key source markets (including emerging markets) for Ethiopia.
    • Develop offline and digital marketing strategies, guidelines and manuals.
    • Conduct competitor’s analysis based on the international accepted indexes.
    • Developing periodical reports.
    • Examining Online and offline marketing tools.
    • Identifying existed and potential markets.
    • Conducting assessment research on our brand and developing brand stories.
    • Develop and manage data base of outbound, local tour operators, travel press etc.
    • Identifying supply gaps and recommend for enhancement.
    • Developing periodical reports.

    JOB REQUIREMENT

    • Qualification:Tourism Management, Tourism Development and management, Marketing, Management, Business Administration.
    • Work Experience: 6 years For BA Degree

    Skills:

    • Very good communication and interpersonal skills
    • Language:Fluency in English and Amharic
    • Presentational skills.
    • Excellent written skills.
    • Analytical and intelligence.
    • Data collection, encoding, analyzing and interpreting of research documents.
    • Computer literate; proficient in Microsoft Windows and MS Office applications
    • Problem solving and creative thinking skills

    Benefits

    • Training and development opportunities:
    • Meeting and working with international people of different backgrounds.
    • Experience sharing and best practices from regional and international destinations.

Applying Instructions

N.B. Qualified women are highly encouraged to apply

  • Applicants can apply in person at Tourism Ethiopia office or send their documents via [email protected]
  • Registration period: 7 working days from announcement.
  • Applicants must bring copies and originals of educational credentials, cover letter indicating the position of their choice, and CV when they come for registration.
  • Address: Behind DH Geda Building, Bole Sub city, Woreda 02
  • For more information, you can call 011- 8 – 61 -96 – 27
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